“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
source Content Marketing Institute™
Flame SEO partners with Ziva Dog Media to bring you superior Content Marketing to complement our SEO Services.
Content Marketing will help you reach, acquire and retain new customers more effectively and with a lower cost per acquisition. We work with you to define the type and style of content and the subjects that will “click” with your target market.
Differentiate your business with bespoke content that delivers your message consistently to your customers in a language and tone they understand and can relate to. We work with you to develop content which includes words, graphics, photos and videos. We work with you to create appealing, high quality content that will appeal to a wider audience. Content that will increase interaction and get results.
We help you communicate your message in a more effective manner in all of your content. Using a consistent quality and recognisable tone you will strengthen your brand through all channels and audiences. Identify and maximise content marketing opportunities before, during and after events this could be local, national or internationally, it could be wider industry context or within your own business. Deliver insights, information in a timely manner to an eager audience.
Keep customers updated with relevant up to date news, video and photos content. Provide your audience with relevant content from a huge selection of public sources and deliver them to your site, ensuring you appear on top of the latest trends, stories and industry news. In order to build an authoritive brand your content will need to be placed in the right places, in front of the right people and environment.
The process of Content Creation involves acquiring content for publication from a variety of sources. This may be Content that has been created in-house or content commissioned as new and original, acquired for republication or available and shared via RSS feed.
Will include researched, sourced and organised information and data. Data-as-content projects. Interactive content, widgets, mash-ups, reports, analysis, metrics, categorization, taxonomy, spreadsheets, marketing.
Written content will include: Writing content for Search Engine Optimisation (SEO) both organic and paid search. Researching topics, writing, editing, copywriting, copyediting, proof reading, articles, reports, quizzes, polls, blogging, direct marketing, display advertising, email, PPC, calls to action, social media, public relations.
Visual will cover website design, all marketing collateral, advertisements, banners, logos, brochures, flyers, offers, pictures, photographs, graphics, illustrations, memes, infographics, slideshows, presentations, screenshots, applications, UI’s, portals, forms, videos, animations.
